50style

The New 50 style Concept: Sporty Ease with a Modern Twist

For the 50 style brand, we created a new store concept that redefines how sportswear is presented in a retail environment. Our goal was to combine energy, accessibility, and modern aesthetics tailored to a young, active customer.

The design is based on clear and intuitive navigation that guides customers through product zones with a distinct division by categories and brands. We opted for modular furniture solutions that allow for flexible display changes – a crucial feature given the fast-paced nature of seasonal collections.

The interior features raw materials – such as steel, mesh displays, and concrete – contrasted with energetic color accents and warm lighting. This allowed us to create a space that feels both modern and inviting. Distinctive graphic elements inspired by urban sports culture emphasize the brand’s DNA and enhance communication with the customer.

The new 50 style concept combines functionality with bold design – a space that inspires movement and energizes action.