For the Home with Home&You
For the home&you brand, we created a clear and functional retail concept that supports a comfortable shopping experience and helps customers easily navigate a wide range of home-inspired products.
The foundation of the design was a neutral color palette – beiges, whites, and grays – which provides a calm, subdued backdrop for the diverse and often small-sized assortment. This ensures that the products remain the focal point, while the interior maintains an elegant and organized character.
A key element of the concept was the clear spatial layout reflecting different areas of the home – from the kitchen and bedroom to the living room and bathroom. This allows customers to intuitively navigate the store, assembling their home essentials by function and style, which enhances shopping efficiency and overall comfort within the space.
We also placed strong emphasis on in-store navigation and visual communication – clear signage, friendly graphics, and thoughtfully arranged display zones help guide customers through the store, reinforcing the organized and inspiring character of the home&you brand.
