Inglot – A New Dimension of the Female Experience
For the Inglot brand, we created a comprehensive architectural concept for the store, inspired by the female face – from skincare rituals and makeup base to colorful accents that highlight the individuality of every client. Both the store layout and the choice of materials and color palette were carefully considered to create a positive, engaging experience that truly responds to the real needs of its users.
The entire concept was built on an extensive research process – both qualitative and quantitative – which allowed us to map actual consumer behaviors, expectations toward the brand, the shopping journey, and the aesthetics of the space. The insights gathered during the research became the foundation for all design decisions, guiding our team through every stage – from the first sketches to the final arrangement.
The design was created with a wide spectrum of customers in mind – from loyal, mature women to younger users just beginning their makeup journey and looking for a space to explore and learn. Special attention was given to essential base products such as foundation and makeup primer – key elements of every makeup bag – which were highlighted both visually and functionally.
In line with Inglot’s brand philosophy, the store interior features natural beige and nude tones, referencing the textures and colors of skin. The rounded shapes found throughout the space – from the arches in the storefront and entrance table to the spatial divisions – are inspired by the organic contours of the human face, bringing lightness and visual harmony to the interior.
Within this delicate color base, vibrant accents appear like the “makeup of the store”: colorful pedestals, a statement chair, and glass partitions that visually separate the retail area from the makeup zone.
The latter plays a key role in shaping a positive customer experience – it’s where loyal clients can benefit from personalized advice and consultations, while younger users are welcomed with a dedicated zone featuring a sink for hygienic product testing and independent exploration of what Inglot has to offer.
