Martes

A Dynamic Space for People on the Move

For the Martes Sport brand, we developed a new store concept that redefines the way sports products are presented in a retail environment. The goal was to create a space that meets the needs of modern customers – active, conscious, and seeking inspiration.

In this new iteration of Martes Sport, we focused on a clear functional layout and intuitive navigation that allows customers to easily find their way through the wide assortment. Each product zone was given a distinct identity – tailored to specific sports disciplines and lifestyles. This approach not only organizes the space but also supports the shopping process and strengthens the customer relationship.

A key element of the concept is modularity – both display and communication systems were designed to be easily adaptable to various store formats and changing collections.

In the interior design, we used modern materials, a subdued color palette, and dynamic lines that give the space a sporty, energetic character. The overall effect is enhanced by graphic elements and lighting, which emphasize a sense of lightness and modernity.

The new Martes Sport concept has already been piloted in selected locations and sets the direction for the brand’s future development in the retail sector – as a space that inspires, engages, and effectively supports sales.