Mokida

Childlike Imagination in the Offline World

For the Mokida brand, rooted in the online world, we created a complete architectural concept for its flagship brick-and-mortar store—where intuitiveness, joy, and an engaging shopping experience were key—for both children and their parents.

Our goal was to bring the brand’s digital energy into a physical space—one that not only offers products for the youngest customers but also becomes a place full of play, imagination, and color.

The central theme of the concept is a tribute to childhood—carefree moments spent on playgrounds, coloring books, comic book fascination, or early attempts at skateboarding. We translated these associations into specific design solutions—from signage stickers inspired by coloring pages to graphic elements on floors and walls that pop against a soft, neutral base of whites and light grays.

We placed particular emphasis on designing the store’s key zones: the checkout area, fitting rooms, and the play corner. At their core are black and colorful furniture frames that highlight the brand’s identity and visually distinguish the store from the competition.

We also gave special attention to the storefront zone, which—with its dynamic graphic elements and light, playful forms—catches the eye of passersby and serves as an inviting gateway into the world of Mokida.

This project is our answer to the question of how to combine the simplicity of e-commerce with the emotional value of physical presence—and how to create a space that not only sells, but also engages, entertains, and inspires.