Plant Lover

With a Tribute to Nature
The branding created for the Plant Lover brand is a visual story about love for nature. A design that breathes calmness, subtlety, and a conscious lifestyle — crafted for people who treat plants like household members, with care and affection.

At the heart of the identity lies the logo – minimalist and balanced, yet marked by a distinctly emotional accent. The hand-styled word “lover” draws attention, introducing a personal tone, like a note left in a flowerpot. It's a detail that brings the brand closer, almost intimate.

The color palette is a tribute to nature: soft shades of green inspired by morning leaves, complemented by warm beiges and greys reminiscent of terracotta pots. The colors do not dominate – they form a background that lets the products and ideas shine through.

The graphic system is enriched with light, organic illustrations – leaves, stems, plant contours. Their presence is discreet yet meaningful – like a decorative frame around the daily rituals of plant care.

The identity was designed with practical application in mind:
• Product labels feel like an extension of nature – aesthetically pleasing, yet never overwhelming.
• Packaging serves as an invitation to the brand’s world – one filled with harmony, attention to detail, and a calm rhythm of life.
• Social media materials engage the senses – striking a balance between lifestyle aesthetics and educational value.

The result is a branding concept that not only communicates the brand’s values but also co-creates the lifestyle of its audience. Plant Lover is more than just a brand – it’s a community of people who believe that greenery transforms spaces, daily rhythms, and ourselves. The project by Schwitzke & Górski captures this idea with sensitivity, nuance, and exceptional attention to every visual detail.