Sportano

The First Next-Generation Brick-and-Mortar Store

For Sportano – a brand previously present exclusively online – we designed and implemented the first physical sports store in Poland, spanning nearly 2,500 m² in Warsaw’s Homepark Targówek. This modern space combines the world of sports with technology, offering customers not just products but, above all, a comprehensive, expert-driven shopping experience.

Our year-long collaboration included:
– preparation of complete execution documentation,
– investment coordination as part of Project Management,
– ongoing support in adapting the concept to local and technological requirements.

The new Sportano store, described as “the most advanced sports store in Central Europe,” features over 50,000 products from 600 global brands, interactive testing zones, simulators, electronic equipment-fitting tools, and the presence of sports-active experts who guide customers toward informed purchasing decisions.

Surrounded by multimedia and technology, the store was designed to fully immerse customers in the world of physical activity—regardless of their skill level. The entire space was planned to intuitively guide users through the offering and make it as easy as possible to personalize their choices.

Our collaboration with the Sportano brand began earlier—with the design and implementation of the architecture and user space for the “Plaża” project, which marked the start of our involvement in developing the brand’s offline presence.