Super Pharm

A Contemporary Approach to Health and Beauty

Our project for Super-Pharm began with a simple question: what should a modern space dedicated to health, beauty, and everyday care look like? The answer lies in a concept that combines clarity and functionality with soft aesthetics and the trust the brand has cultivated over the years.

This interior doesn’t just display products – it gently guides the customer through the entire journey, from the entrance and pharmacy area to the beauty and skincare zones. Every element was designed to support intuitive navigation, minimizing chaos and maximizing comfort and peace of mind.

The storefront and entrance area act as an invitation – on one hand, they serve as a bold brand signature, and on the other, they open up a space meant to serve and support the customer.

The new functional layout enables easy navigation, clear identification of specific departments, and confident purchasing decisions – whether made independently or with the support of staff.

Our scope of work included:

– an audit of the existing space and functional analysis,
– concept and implementation design,
– development of a wayfinding and in-store communication system,
– digitalization of the entrance zone, subtly reinforcing the brand’s modern, accessible, and caring character.