Vistula

Vistula – A New Chapter in the Brand’s Story

The new version of the Vistula store brings a fresh perspective on fashion, space, and the needs of today’s customers. In designing the concept for the flagship store, our goal was to infuse the brand with new energy and a direction that blends minimalism with boldness, and classic style with modern sensibilities.

We set out to create an interior that radiates brightness, elegance, and lightness, while clearly emphasizing the quality and character of the products. We opted for soft beige tones, an inspiring, bright ceiling, and subtle lighting that creates a neutral, balanced atmosphere – the perfect backdrop for showcasing the collection.

The furniture was designed as a harmonious frame that complements rather than overwhelms the display. In the spirit of responsible design, we used environmentally friendly materials – textured plaster, microcement, recycled steel, and energy-efficient LED lighting.

The new concept merges the world of masculine elegance with a subtle feminine touch – over one-third of the space has been dedicated to Vistula’s female clients. We introduced a separate zone featuring comfortable fitting rooms, designed to celebrate fashion together and share style choices – even online, thanks to #Vistula.

The result is a space that soothes, inspires, and invites exploration – boutique-like in character, thoughtfully crafted in every detail, and ready to meet the expectations of even the most discerning customers.