Classic Elegance with a Twist
For the Well Wólczanka brand, we created a new store concept that blends lightness, freshness, and emotional references to both the brand’s heritage and the beauty of Southern Europe. A key design element is the use of reddish-toned brick, which nods to Wólczanka’s tailoring roots in Łódź while also evoking the sun-drenched architecture of the Mediterranean.
The concept combines a light color palette with natural finishes and earthy elements such as terracotta, warm wood, travertine-inspired furniture structures, and stone flooring and tiles. We enriched the space with energetic color accents – yellow, turquoise, blue, and coral – introduced through soft rugs and lounge furniture. This bold palette brings energy to the interior while maintaining a sense of comfort and sophistication.
Our goal was to design a space that not only supports the shopping process but also inspires. That’s why we incorporated dynamic content into the storefront display – presented on a vertical LED screen – complemented by timeless styling showcased on mannequins.
